Aldi UK has launched four wines under its Featherweight private label range. The SKUs included in the range are lower both in terms of calorie and alcohol content than their standard counterparts.
The four products are Aldi’s Featherweight Sauvignon Blanc (ABV 5.5%), which contains 55 calories per 125 milligrams, as opposed to 102, an average for the varietal; Featherweight Italian Pinot Grigio (ABV 5.5%) which contains 52 calories instead of 104 for the same measure; Featherweight Merlot (ABV 5.5%), which has 59 calories as opposed to 101; and Featherweight White Zinfandel (ABV 5.5%), containing 57 calories and not 113.
The retailer describes the four-SKU-strong range as ‘ideal for those who want to enjoy light, but delicious quality wines.’ While the Featherweight Merlot is available in Aldi supermarkets nationwide, the other three are at present only sold by the grocer in selected areas. Each bottle retails at £2.99.
Summer Selection
Elsewhere, Aldi has added a host of new sparkling wines to its drinks portfolio for its Summer Wine Festival, as the popularity for the style of beverage – particularly prosecco – continues to rise in Britain and further afield.
Among the newly added sparklers are a Pata Negra Vintage Cava (£6.99), an Austrian Sparkling Grüner Veltliner (£8.99), and a ‘zesty’ Sparkling Sauvignon Blanc (£11.99).
Aldi is also to sell a Lambrusco Graspa Rossa (£8.99), and a Cap Classique Sparkling Chardonnay, (£11.99) from South Africa, which is made using the méthode champenoise. It will furthermore sell, for the first time, a red sparkling bottle in its New Zealand Sparkling Shiraz (£7.99).
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up for ESM: The European Supermarket Magazine.
