Priced at between £4.99 and £7.99, Aldi UK is retailing a dozen wines it describes as unusual and rare as part of its Spring Wine Festival.
A case containing one of each of the 12 SKUs is available for £74.88, while a half-case of a half-dozen can be purchased for between £29.94 and £49.74, according to TheDrinksBusiness.com.
Among the uncommon wines which went on sale on 12 February are Bill Moularadellis (Australia) SKU Big Red Bill (£5.99), LaCheteau, Mo Sisters Coonawarra Cabernet Sauvignon (£6.99), Bonfleur Languedoc Reserve (£6.99), and Crémant de Bordeaux Rosé (£7.99), which is made using Merlot, and not the more traditional Pinot Noir.
Also available are Hungarian Királyleányka (The Little Princess), a Pinot Noir from Romania, an Italian Grillo-Chardonnay blend, and a Spanish blend of Monastrell and Petit Verdot.
“We pride ourselves on our close relationships with some of the world’s best suppliers and vineyards who have also helped us formulate our famous core collection,” said joint managing director for corporate buying at Aldi, Tony Baines.
“We want to ensure that we are bringing quality wines with great stories behind them – but without the hefty price tags.”
Aldi UK’s online wine portal sold two million bottles over its first year in operation, while it picked up both the Multiple Wine Retailer of the Year and Drinks Buying Team of the Year awards at the most recent Drinks Retailing Awards.
It has overtaken the Co-op in terms of market share to become the fifth-biggest supermarket chain in the UK.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up to ESM: The European Supermarket Magazine
