Aldi UK will begin retailing eight organic wines as part of a seasonal portfolio on 4 April, TheDrinksBusiness.com has reported.
The German retailer believes this rollout, which includes private-label wine, will appeal to the ‘whole foods’ generation, which is marked by a preoccupation with healthy, organic and environmentally-conscious produce.
Among the newly added bottled are its best-selling Toro Loco Superiore (2015), with an organic cépage of Bobal (70%), Tempranillo (25%) and Cabernet Sauvignon (5%).
Also on the list are two CO2-neutral bottles from 80 Acres (Australia), two sulphur-free bottles from South Africa, two organic wines from Languedoc producer Jean-Claude Mas, and an additional Prosecco SKU.
The UK’s Soil Association’s 2017 Organic Report shows that the market for organically produced beers, wines and spirits grew by 14.3% last year, with a 40% increase over the four weeks to Christmas.
Aldi was named the best supermarket in which to purchase wine in the UK for the third year running, at the annual Drinks Retailing Awards.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.
