Ardagh Group has announced the launch of a new range of 187ml wine bottles to satisfy the growing demand for wine miniatures.
The packaging giant says that following the move, its customers can now choose from over 150 standard wine bottle designs in a range of over twelve different colours to suit the type of wine.
“We follow consumer trends very carefully and have built a degree of flexibility into our plants that allows us to respond to specific developments and customer requests," said Mike Dick, sales director, Ardagh Group, Glass UK.
“There is evidence to suggest that the 187ml wine bottle is being favoured alongside chocolates as an occasional indulgence, and, as well as on railways and airlines, is becoming a more common site on supermarket shelves.”
Euromonitor figures suggest that the global wine market is predicted to see growth in glass bottles of 2.5 billion units by 2019.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
