UK retailer Asda has announced that 17 of its Welsh stores will stock Beachcomber Blonde, a new beer from a local brewery in North Wales.
Asda will be the first supermarket to stock the Beachcomber bottled ale from Conwy, which is a family run brewery established in 2003.
Gwynne Thomas, managing director of Conwy Brewery, said, “We are delighted to be working with Asda, it just goes to show how our brand continues to grow as locals crave local brewed beers as well as national ales".
“We have had all our core beers listed with Asda for many years now so when the decision was made to introduce Beachcomber to the core range, we had no hesitation in offering this to Asda first."
Supporting Local Brewers
Asda already stocks four other beers from the Conwy brewery, and the retailer said that it is aiming to ‘lead the way in supporting local brewers’.
Alan Jackson, buying manager for local beers, wines and spirits at Asda, added, “I am really proud of our bottled ale range and bringing Conwy’s Beachcomber Blonde on board in the Welsh region will only enhance our range.”
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O’Sullivan. Click subscribe to sign up to ESM: The European Supermarket Magazine.
