Bartle Bogle Hegarty (BBH) has been enlisted by Pernod Ricard to manage its Absolut account, continuing the ongoing #AbsolutNights promotional push.
MoreAboutAdvertising.com notes that it is unusual for such a campaign to passed over into the hands of an advertising firm which is not its progenitor.
Craig Johnson, vice-president of Absolut marketing, commented, “We are thrilled to have the creative and strategic talents of BBH join the Absolut family as we bring to life the next evolution of the #AbsolutNights campaign.”
“We are confident that the approach BBH demonstrated through the pitch process will extend our legacy of bold marketing that made Absolut one of the world’s most known and loved brands,” he added.
BBH London managing director, Adam Arnold, said, “We are deeply proud to be partnering such an iconic brand. Our ambition is to live up to its rich advertising heritage and at the same time make the brand meaningful to a whole new generation of drinkers. Creative opportunities do not come bigger or better than Absolut.”
2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
