Société Jacques Bollinger-controlled Bollinger Diffusion will enlarge its French spirits distribution network through the addition of Rémy Cointreau brands House of Rémy Martin, Rémy Martin and Louis XIII, and Mount Gay Rum.
At present, Société Jacques Bollinger is the French distributor of the whiskies Tullibardine and Mackinlay, as well as cognac brand Delamain.
“I am delighted by the creation of this partnership in the French market with the family‐owned group Rémy Cointreau,” said CEO of Société Jacques Bollinger, Etienne Bizot.
“With the addition of these brands, Bollinger Diffusion will provide a portfolio of prestigious brands that complement our champagne and wine ranges to our entire customer base; made up of gourmet restaurants, the finest hotels, independent wine merchants, businesses, wholesalers, nationwide on‐trade accounts and retailers, etc.
“This marks a new phase in the development of our brands in the domestic market and we are pleased that it is starting with brands from Rémy Cointreau Group. This partnership will be implemented by Aymeric de Maistre, who I have recently appointed as chief executive officer of Bollinger Diffusion, in order to develop its full potential and efficiency in the service of all our brands.”
Rémy Cointreau’s CEO, Valérie Chapoulaud‐Floquet, commented, “We are very pleased to be able to join Bollinger Diffusion in France in relation to the Houses of Rémy Martin and Mount Gay Rum; not only do our two family‐owned companies share the same values, but we are both cultivating authentic excellence which we want to share with our distributor partners and our customers. We firmly believe in this quality‐based vision.”
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
