Global brewing company Carlsberg has announced that it is acquiring London Fields Brewery, in a joint venture with New York's Brooklyn Brewery.
London Fields Brewery, founded in 2011, will operate as an independent business within the joint venture. Its craft-beer range is to become part of Carlsberg’s product range in the UK.
In addition, the craft beers will become part of Carlsberg’s House of Beers range, which already includes the Brooklyn Brewery craft-beer portfolio and caters to premium venues across London and other major cities.
“We’re thrilled to add London Fields Brewery to our growing portfolio of great-quality craft and specialty beers,” said Julian Momen, Carlsberg UK's CEO.
“Our customers, and specifically those in London and other major cities, are looking to us to offer them the best-possible range of interesting craft beers, and we think that, with nurturing, London Fields Brewery has huge potential. It’s the right move for us as we build a credible craft portfolio,” said Momen.
Future Plans
As part of the joint venture, Brooklyn Brewery has said that it plans to work together with the London Fields Brewery team to continue developing new beers.
London Fields Brewery beers, which are currently brewed outside of Hackney by a brewing partner, are to be relocated to their original home, in Hackney. The company's taproom and events space are to be upgraded.
"We’re excited to be able to work closely with this great London-based craft brewery. The range of beers, their eye-catching artwork, and the great location of the brewery, in Hackney, makes for a fantastic platform,” said Eric Ottaway, CEO of Brooklyn Brewery.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Larissa Zimmer. Click subscribe to sign up to ESM: The European Supermarket Magazine.
