Carlsberg Group has announced it plans to invest €100m in its Kronenbourg brewery in France.
The investments will be used to modernise the brewery, and increase its production capacity. The decision has been driven by the success of French beer brands, such as Kronenbourg 1664, in local and international markets.
“We are proud of our position as the leading French brewer and of the impressive growth of Kronenbourg 1664 inside as well as outside of France,” said chief executive Cees 't Hart. "In order to continue to grow, we need to invest, and today’s announcement is a testament to our shared values and promising growth opportunities."
The Kronenbourg brewery, located in Obernai in France, is Carlsberg’s largest brewery in Europe.
Carlsberg Group acquired Kronenbourg in 2008. The brand produces iconic French beers such as Kronenbourg 1664, 1664 Blanc and Tourtel Twist (Alcohol Free).
Cultural Exchange
The announcement was made during French President Emmanuel Macron’s visit to the New Carlsberg Glyptotek museum in Copenhagen on 29 August.
“We are very pleased to make this announcement on the occasion of the French President’s visit to the New Carlsberg Glyptotek. Today, Carlsberg’s rich heritage and close ties to France are perfectly united with our ambitions to invest further in our successful French business," said 't Hart.
A limited edition 'Ensemble' beer was brewed for the French President’s visit to the art museum.
The Danish minister for culture, Ms Mette Bock, announced the New Carlsberg Foundation’s commissioning of Gobelin artwork production in France. It will be displayed in both countries as a symbol of cultural exchange.
It is the second time that a French president has visited the New Carlsberg Glyptotek. In 1908 Carl Jacobsen, the son of Carlsberg’s founder, hosted President Armand Fallières.
Recently, the brewer raised its full year profit outlook after second-quarter sales beat forecasts on growing demand for its expensive beers in China, and strong sales in Russia during the World Cup.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
