Danish brewer Carlsberg has launched a bid to take full control of its Baltika subsidiary in Russia. The world's fourth largest brewer already owns 85 per cent of Baltika.
It is understood that the company would pay in the region of 6.5 billion krone (€875 million) for the remaining 15 per cent of the business. The plan would increase Carlsberg’s market share in Russia, where it gets 40% of its total sales.
The company has stated that recovery in Russia will be slow - Baltika’s market share fell by by 180bps to 37.4 per cent while sales in the market fell by 3 per cent during 2011. (22 Feb)
© 2012 ESM: European Supermarket Magazine
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© 2012 ESM: European Supermarket Magazine
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