Drinks firm C&C Group, which owns the Magners cider and Tennent’s lager brands, has signed an expanded distribution and contract brewing agreements with AB InBev UK, which will see the latter assume responsibility for the sale and trade marketing of C&C’s brands in England and Wales.
In addition, the company said that the current distribution arrangements with AB InBev, by which C&C distributes AB InBev’s beer portfolio (including Becks, Stella Artois, Budweiser and Corona) in Ireland, Northern Ireland and Scotland have ‘been amended and reconfirmed’.
In addition, C&C will continue to brew certain AB InBev products, such as Stella Artois, at its Wellpark Brewery in Glasgow.
“We are delighted to renew and expand the scope of our long term partnership with AB InBev, the world’s leading beverages company,” said Stephen Glancey, CEO of C&C Group.
“The agreements leverage the manufacturing, distribution and portfolio strengths of our two businesses in our core markets in the UK and Ireland. AB InBev will represent Magners and our other cider brands in England, Wales, the Channel Islands and the Isle of Man and to UK national accounts alongside their portfolio of leading global beer brands.”
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
