Drinks manufacturing giant Diageo has reduced its headcount by about 200 in line with cost-cutting plans set out in the spring.
According to the Daily Telegraph newspaper, the drinks firm has cut its staff numbers in the areas of marketing at its head office in London, along with regional roles.
Back in January, Diageo’s chief executive, Ivan Menezes, announced plans to cut costs by £200 million each year for the next four years.
“We announced back in January a review of the organisation to support our evolving global footprint,” said the group in a statement.
“We’ve put in place a structure whereby resource and decision-making is deployed at a local level wherever possible, closer to customers and consumers and enhancing our responsiveness and agility," it added.
"Savings identified will be put back into the growth of our brands and markets, as well as fund future efficiency programmes."
The drinks group issued disappointing third-quarter sales figures in April with revenues falling 1.3%.
© 2014 - European Supermarket Magazine
