Portuguese premium beverage brand distributor Empor Spirits has boosted its portfolio by securing exclusive representation of Campari Group brands in the country.
Campari Group was represented in Portugal by Primedrinks since 2014.
The distributor will now market the following 12 Campari Group brands: Aperol, Campari, Carolans, Frangelico, Cinzano, Sagatiba, Glengrant, Gran Marnier, Skyy, Appleton Estate, Wild Turquey and Espolon.
Significantly, the last three will be distributed in Portugal for the first time.
The portfolio of Empor Spirits already includes premium beverages such as Bulldog, Tia Maria, Beluga, Bottega and London Hill.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
