Supermarkets across Europe are adjusting their prices and promotion of prosecco, which has enjoyed an international surge in the Western world over the last number of months, as supplies of 2014 vintages become increasingly scarce, TheDrinksBusiness.com reports.
Growth, particularly in the US and the UK (and, to a lesser extent, France), has resulted in a situation whereby demand outweighs supply. The problem is compounded by the fact that the 2015 vintage has, of course, yet to become available on the market.
The managing director of Italian wine distributor Bosco Viticultori, Paolo Lasagni, commented, “Right now, there’s no prosecco left. The 2014 vintage is finished, and the 2015 vintage hasn’t been made yet. I’m quite sure some supermarkets will have had to cancel their prosecco promotions, as there isn’t enough to sell.
“The grapes will be picked in mid-September and won’t be bottled until October, so things will be very poor from a supply point of view for the next month.
“It’s a very uncertain time at the moment, as a lot of the supplier contracts aren’t closed yet. The next month will be very intense for us. Once the wine is ready, producers will be bottling like crazy in October to make sure there is prosecco on the shelves in time for Christmas.”
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
