Italian drinks company Gruppo Campari has signed an agreement with communication services group WPP for the marketing of its brands and products.
The agreement gives Campari a team of WPP agencies for advertising, public relations, media investment, digital, data management, research, live communication and branding services, both internationally and locally.
Building Brands
"This agreement with WPP allows us to choose amongst a wide array of best-in-class options for our brand building purposes at global level,” said Bob Kunze-Concewitz, Gruppo Campari CEO.
“WPP’s strategy of offering the customer horizontal access to every marketing and communications discipline guarantees us very important strategic synergies.”
Gruppo Campari has a portfolio of more than 50 alcohol brands, including Aperol, Campari, Grand Marnier and Appleton Estate.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Francesca Volpe. Click subscribe to sign up to ESM: The European Supermarket Magazine.
