Waitrose has announced a 13 percent increase in home-grown wine sales compared to last year. The supermarket chain offers the widest range of English and Welsh wines in the UK, with still wine sales up by 14 percent, while sparkling wine has increased by 12 percent compared to 2015.
Earlier this year, Waitrose expanded its wine range to feature 100 different English and Welsh wines, introducing 12 new English sparkling wines.
Wine buyer Becky Hull says: ‘We’re proud to stock the widest range of English wine in a supermarket. We continue to introduce wines from new English vineyards for our customers to experiment and enjoy. English Wine Week is important to mark the growing industry and many of the English wines we stock come from small beginnings, so we are really proud to be so closely involved in the English wine industry at such an exciting time.’
The English wine industry is worth £140 million and the growth in hectares of vineyards in England has increased by 140 percent in the last decade alone.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Aoife Lawless. To subscribe to ESM: The European Supermarket Magazine, click here.
