Italian beer retail sales grew by 10% in value to €612 million and by 11.5% in volume in the first six months of 2017, according to IRI data published in Il Sole 24 Ore.
These results confirm the positive trend from 2016, when beer sales grew by 1.8% in revenue and 1.6% in volume.
Heineken boosted its leadership position, increasing its market share by 0.8% to 36.2%. Second place AB Inbev stands at 14.8% share (+0.4%), followed by Peroni with 15.5% (+0.1%), Carlsberg with 9.7%, Bavaria with 4.7%, Royal Unibrew with 3.9%, Forst with 3%, and private label beers with 2.7% (-0.7%).
Market Growth
According to the Althesys report for the 'Beer Observatory' of the Birra Moretti Foundation, the largest beer producers generated a turnover of about €2 billion, which represents an increase of 21% over the last decade.
The biggest growth was recorded by the premium segment (+11%) and special beers (+14.6%), with a good performance by standard beers (+10%). However, low-cost beers recorded a negative performance (-6.2%).
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
