After six years of continuous decline, sparkling wine sales in Italy grew in 2015, according to the Italian Economic Bubbly Wine Observatory (OVSE).
After a positive Christmas period, Italy’s big retail chains, which account for 69 per cent of sparking wine sales, indicate that volume sales rose by 0.8 per cent, while value sales grew by 1.2 per cent.
The average price of a bottle of sparkling wine in Italy now stands at €4.30.
Some 147.4 million bottles of sparkling wine were uncorked last year, account for around €1 billion in turnover, equal to 28.8 per cent of all national production, to which is added 6.0 million of imported bottles, mainly Champagne.
Last year, 373 million bottles of Italian sparkling wine were exported to 90 countries at a value of €2.57 billion, representing a 17 per cent increase in volume and 14 per cent in value.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
