Italian sparkling wines have seen an 8.4% growth in revenue and a 6.6% increase in volume in the retail channel during the first seven months of 2017.
The figures, taken from an IRI report, confirm the seasonality of the category and the new consumer trends in daily drinking.
Overall, the beverage sector, aided by the favourable summer, registered its tenth consecutive month of sales growth.
Sparkling Sales
With an annual turnover of around €373 million and 56 million litres sold, IRI notes that sparkling wines are now consumed not only on special occasions, but also as a drink throughout the course of the year.
Growth in the sparkling-wine market is mainly led by the dry, or secco, segment (+12.4% y/y in value and +10.0% y/y in volume).
Meanwhile, the sweet (dolce) segment, which is the most important in terms of turnover and volume, continues to record a negative trend (-4.5% y/y in value and -3.2% y/y in turnover).
With a turnover of €153 million, prosecco represents almost half of the total market of Italian sparkling wines and continues to grow in double digits, increasing by 15.4% in value and 11.4% in volume over the past 12 months.
Contributing to the growth is the increase in sales in the large retail channel (+0.5% y/y).
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.
