In the first nine months of the year, Italy has sold the same wine quantity in China as across the whole of 2015.
According to Business Strategies/Nomisma, in September Italian wine companies achieved €90 million worth of sales in China (+ 28.1% higher than last year).
In particular, sparkling wine sales grew 35% more than 2015.
China remains the tenth biggest buyer of Italian wine, accounting for 5% of total exports.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Dario Romano. To subscribe to ESM: The European Supermarket Magazine, click here.