The Rabobank Wine Quarterly is unambiguous in its summation that, for 2015, the United States is the obvious major market for winemakers and wine-sellers.
The firm opined "Many wineries are coming to the conclusion that the US is now clearly positioned as the most attractive major market for premium wines, as it offers both growth and acceptable margins."
China is less ideal for exporters at the moment as the clampdown on the ruling classes' decadence takes its toll. The Russian market, meanwhile, is to undergo "material decline" this year as a consequence of political tensions, and the risk of an outright ban on Western wine remains.
The report adds that the new strength the American dollar is experiencing "has made growth in the US premium wine market even more compelling for many foreign wineries."
On top of these factors, online wine-sales are increasing in frequency in the US, and within the viticultural e-commerce bracket, imported wines are outperforming their indigenous counterparts, according to wine.com.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.
