Discounter Lidl is enhancing its retail experience in various markets, with initiatives such as an online wine store and plans for a new 'sustainable' outlet in Italy.
Lidl Spain has introduced a new online wine platform with free delivery of around 23 varieties from the main Spanish denominations of origin, including Rioja, Ribera del Duero, Jumilla, Rueda, and Vino de Pago.
The average cost of a bottle of wine using the platform is €2.59.
Also available online are a wide range of wine accessories, such as corkscrews, refrigerators, and stackable wooden racks.
This is Lidl’s first foray into food-and-beverage e-commerce in Spain, as it previously only sold non-food items online.
Sustainable Store
Elsewhere, in Italy, Lidl is set to open a new store that the discounter says will set the global benchmark for sustainability for the entire group. The store will be located in the northern part of the country and is scheduled to open in the summer of 2024.
The discounter already uses 60% recycled materials in the development of new stores, as part of a shift to a circular approach to construction, in which materials are used multiple times.
Lidl Italia is also investing €800 million in the next two years, to expand its network of stores and distribution centres, especially in the south.
The next hub is scheduled to open in the summer of 2024, in Assemini, Sardinia. The company also plans to open a new logistics platform in Palermo, Sicily, bringing the total number in Italy to 13.
