Marie Brizard Wine & Spirits (MBWS) has generated revenue worth €46.5 million in the first quarter of its financial year – an increase of 14.2% compared to the first quarter of 2022.
In France, sales declined by 2.6% due to an overall slowdown in the spirits market and the relative underperformance of its brands among major retailers.
The William Peel, Sobieski and Berger brands were particularly affected in the off-trade channel in terms of sales revenue and volume.
However, the company saw 'strong' sales growth in the on-trade channel, which increased by 28% year-on-year.
International Markets
The company's international business reported year-on-year revenue growth of 30.3%, to €27.1 million, in the first quarter.
Spain reported 63% growth during the quarter, boosted by the branded business (up 6%) and strong momentum in subcontracting industrial services.
Lithuania posted a 54% increase in revenue, driven mainly by the branded business following price increases, reinvestment and related marketing initiatives.
In Bulgaria, revenues by 50% with 33% growth in the domestic market (William Peel and the vodka category) and 63% in export markets.
In Western Europe export markets, the company saw an 11% drop in revenue due to a decline in the distribution of the Marie Brizard in the UK.
In the United States, the company witnessed a 36% decline in revenue, while Brazil reported growth as it was boosted by the performance of local brands, the positive impact of price increases, and the ramp-up of its sales policy.
Outlook
MBWS will maintain a cautious approach regarding its short and medium-term business outlook due to persisting instability in the market.
It will continue to monitor elasticity in consumer demand in the face of price increases and manage the problems caused by disruptions in availability and logistics as well as possible.
Read More: All Major Premium Drinks Categories Saw Growth In US In 2022: IWSR
© 2023 European Supermarket Magazine – your source for the latest drinks news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
