Following the renewal of its contract for Indonesia this summer with L'Oréal, Maxus has been re-contracted by Pernod Ricard to manage marketing for the company's Indian division.
The agreement has already existed between the two firms for in excess of ten years, BrandEquity.EconomicTimes.IndiaTimes.com says.
Pernod Ricard India’s executive director of business development, Sumeet Lamba, said, “We are pleased to continue our decade old association with Maxus. Their superior understanding of the category and its nuances has helped us in meeting our brand marketing goals in the past. We are confident that they will continue to be an effective partner in the years to come.”
“This is a moment of pride for all of us and such wins ensure we continue to deliver the best for our brands,” added Kartik Sharma, managing director, Maxus South Asia.
“Retaining Pernod Ricard is an extremely satisfying and a validation of our work. I am grateful to Pernod Ricard for reposing faith in us and continuing our decade old relationship. We eagerly look forward to the next leg of this partnership.”
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
