Moët & Chandon has launched its new 'Must Be' advertising campaign on 9 June, focusing on life’s 'most memorable moments'.
The new campaign focuses on these moments of 'heightened emotion', such as the birth of a child, a first meeting, a professional success, all of which can celebrated with a bottle of Moët & Chandon champagne.
The ad campaign features a short film which is directed by award-winning French director Emmanuel Cossu, whose previous works include the much-remarked Miss Dior campaign with Natalie Portman.
The 'Must Be' film follows characters living ‘defining and powerful moments’, such as a future father racing through the streets to meet his newborn child, a young ballerina stepping onto the stage for the first time, a female astronaut about to make history as she braces for landing on Mars.
Moët & Chandon’s parent company LVMH recently announced that its organic sales were up 13% in the first quarter, compared to the same period last year, with the group posting sales of €10.9 billion for the period.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O'Sullivan. Click subscribe to sign up to ESM: European Supermarket Magazine.
