The number of organic wine consumers in Italy has doubled over the past two years to 10.6 million, or 21 per cent of the population over 18, according to the Nomisma Wine Monitor.
The percentage has been constantly growing in recent years – in 2013 it was 2 per cent and in 2014, it was 12 per cent.
Global sales of organic wine reached €205 million in 2015, of which €68 million was achieved in domestic markets.
The remaining €137 million came from export sales, which grew 38 per cent YoY, compared with 5 per cent growth for the overall wine sector. Germany is the main export market, representing 38 per cent of total sales, followed by the USA and Switzerland.
The Nomisma Wine Monitor also revealed that 4.5 per cent of the world’s area of vineyard is organic. Mexico has the biggest share of organic vineyard, with 15.6 per cent, followed by Austria with 10.7 per cent, and Italy with 10.3 per cent.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
