Organic wine is forecast to reach a total of 87.5 million cases globally by 2022, a 9.2% compound annual growth rate from 2017 to 2022.
According to new research from IWSR Drinks Market Analysis, while organic wines still represent a small subsection of the overall wine industry, consumer demand for organic products is likely to provide a boost to the segment in the coming years.
By 2022, the IWSR added, worldwide consumption of still wine is projected to reach 2.43 billion nine-litre cases.
Organic Growth
“Overall, total still wine volume is increasing slightly but remains largely flat, while the organic wine market is forecasted to reach 87.5m cases by 2022,” said Mark Meek, IWSR’s chief executive.
“Much of that growth is being driven by Europe, which will account for 78% of the global organic wine market by 2022. The Americas will represent about 12% of total organic wine consumption.”
The total organic area under vine has risen by 234% since 2007, and surpassed 400,000 hectares in 2017, the IWSR said.
Country By Country
In the UK, organic wine volume is expected to increase 9.4% between 2017 and 2022, although organic wine tends to be priced 38% higher than non-organic wine in this market.
In the US, organic wine is still a ‘niche’ category, the IWSR said, and is likely to see a 1% CAGR between 2017 and 2022. More than 70% of organic wine sold in the US is produced in the US.
In France, organic wine is gaining strongly, accounting for just under 4% of the overall still wine category. While total wine is expected to decline by 2.1% between 2017 and 2022, organic wine is likely to see a 13.3% increase, to 17 million cases.
In Germany, the world’s largest market for organic still wine, the category has grown at a CAGR of 17.9% since 2012, the IWSR said.
Lastly, in Japan, organic wine now accounts for 10% of total still wine sales, although growth is expected slow over the coming years.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Jana Zimmermann. Click subscribe to sign up to ESM: The European Supermarket Magazine.
