Parisgo Cola, the 'totally Parisian cola', is to undergo an audacious increase in production.
It will need about €300,000 in capital to effect the desired changes, which involve ramping up standard production, and making the soft drink available in 33-millilitre bottles.
The indigenous beverage is available only in supermarkets and hypermarkets of Île-de-France, the region of France of which Paris is the capital.
The young enterprise is using Happy Capital, the Paris-based crowdfunding platform, to achieve the base investment it requires.
The value of soda sales in France for 2014 grew by 2.4 per cent on 2013, with volumes remaining stable.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.
