Drinks giant Pernod Ricard is to showcase 17 of its leading employees and executives that are operating in Africa at the 20th edition of the Paris Photo exhibition this month.
This will make public its 41st ‘artistic campaign’, it says. Carrying the title of Mindset, Omar Victor Diop, the Senegalese photographer, was selected to take the photographic portraits of the Pernod personnel in question.
‘For his “carte blanche”, he chose to portray 17 employees from Pernod Ricard’s affiliates in the African continent and chose to embody the link between them and their colleagues from around the world that most of them have never met’, a company press release explains.
‘They are depicted in the shape of medallion portraits built in the outfits specially designed by the Senegalese stylist Selly Raby Kane, which can often be found in festive African compositions.’
“The men and women of Pernod Ricard are the ones who make our group unique,” said the drinks company’s CEO, Alexandre Ricard. “In addition to supporting artists, this artistic carte blanche allows us to put our employees back at the centre of this endeavour while sublimating their identity.”
Mindset will be exhibited at the Paris Photo exhibition between 10 November and 13 November.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
