The International Wines and Spirits Record (IWSR), a company that carries out research and analysis on the alcoholic beverage market, has predicted that the value of the premium sherry segment will swell by 18% by the close of 2021.
González Gordon, the president of Spanish drink company, González Byass, said he believes “consumers' attitudes are changing” with regard to the Andalusian fortified wine.
“We are seeing a lot of younger consumers coming into the category and there is a lot of activity at the top end,” he said, speaking at the ProWein wine seminar, as quoted by The Drinks Business.
“This has not just been from one day to the next, it’s been happening little by little over the last few years. I would also say that the drier styles and less known styles are getting a lot more attention and interest."
Gordon added that consumers are looking to "drink less, but of a higher quality, and the value and quality of premium Spanish wines in increasing.
“We expect that trend will continue over the next few years. We are clear in our minds that value is where we need to work on and the rest will come.”
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up to ESM: The European Supermarket Magazine
