Although it will probably always play second fiddle to champagne in France, the French are becoming increasingly fond of prosecco.
The nation that produces the most famous and prestigious sparkling wine in the world will always remain the most difficult nut to crack for makers of cava and prosecco, yet sales of the latter went up by 150 per cent in 2014.
The improving consumption of the drink is in accordance with its stellar performance across the world in recent years (particularly within the United States).
On top of champagnes, it is competing against almost innumerable crémants in the world’s best-regarded wine nation.
The blossoming popularity of prosecco owes, to a large extent, to the fact that it is required to make spritzes, the in-vogue cocktails. The market-leader, Riccadonna, is distributed by Rothschild France Distribution.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.
