After years of decline, sherry consumption in Spain grew by 1.5 per cent in 2015, with experts saying this is in part due to the growing popularity of organic and naturally produced wines with younger consumers.
Sherry sales had been going through a rough patch for some time in Spain, says Eleconomista.es, with declining sales and a lack of interest from both domestic and international consumers.
The website also points to an excessive increase in sherry production in the region, which led to a drop in prices.
In recent years, there has been an effort on behalf of producers to bring back life to sherry. A refreshed emphasis on quality over quantity, an approach meant to attract younger consumers and an active promotional campaign abroad are finally starting to bring results.
The revival of Sherry in the Spanish market is being replicated abroad too, with London's bar scene seeing the opening of sherry bars such as Capote and Toros in Kensington.
Institutional efforts such as Spanish Wine Week, which was recently launched in Ireland, have also featured sherry-related events in order to educate consumers on this wine.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.
