Sales of Spanish wines are set to accelerate globally, according to retailers, importers and wholesalers, with greater confidence placed in them for future sales increases, compared to French wines.
Sopexa’s 2016 Trade Monitor evidences strong growth potential for Spain’s viticulture industry, with 40% of wine industry figures involved confident of a strengthening of demand over the coming years.
Moreover, the growth capacity of Spanish wines is greater than it is for French or Italian wines, according to the majority of the survey’s participants.
It discovered that, among old- world wines, those of Spain are more attractive for ‘everyday’ purposes, as opposed to an ‘occasion’, TheDrinksBusiness.com reports.
“The attraction of Spanish wines and their anticipated success across a number of markets is down to their dynamic, versatile offer, including easy-drinking wines for the everyday and a relatively diverse range catering for different market channels,” said François Collache, commercial director of drinks at Sopexa.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
