Tesco has announced that it plans to close its ‘Wine By The Case’ service in the UK, after an internal review indicated the unit would not be able to achieve profitability.
The service will close on 8 October, and Tesco said that 14 members of staff will be affected by the closure, who will be ‘supported to find alternative roles within the business wherever possible’.
The service commenced in 2005, offering a range of wine, sparkling wine, champagne and fortified wine, in boxes of six or above.
Simpler Online Service
Tesco said that it is closing the service as part of its efforts to move towards a ‘simpler online experience’ for shoppers, enabling them to make purchases through one single service, Tesco.com.
"Going forward we are focusing our wine offer to customers in stores and online through our grocery home shopping service rather than a standalone wine by the case website,” commented Adrian Letts, managing director of Tesco Online.
“Customers will still be able to purchase a wide range of wines for delivery or collection, including our award winning Tesco finest wine, through our main website Tesco.com.”
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
