Pernod Ricard has named Jean Touboul the CEO of its South Korean arm, and has tasked him with rebuilding its market dominance.
He replaces Jean-Manuel Spriet, who has departed the drinks company after 26 years of service.
One the leading drinks-maker in South Korea, Pernod is now in second position behind Diageo with regard to market share, according to KoreaTimes.co.kr.
Touboul was hired by Pernod Ricard Europe in 2004 in a financial and strategic planning capacity. In 2011, he held a senior role in financial communications and investor-relation management.
"Pernod Ricard Korea is the pioneer of the domestic premium scotch whisky market," he said.
"We have great potential to grow with our deep and large portfolio and continuous brand innovations supported by a strong and committed team. Let's put our collaborative efforts into moving forward to the next step and regain the leading position in Korea."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
