Wine sales in Italian supermarkets have grown by 2.3% in volume during the first two months of 2017, according to IRI data commissioned by Vinitaly.
Sales of wines with denomination of origin (DOCG, DOC, IGT in 0.75 litre bottles) were up by 4.9% compared to the same period in 2016.
The product manager of Despar, Simone Pambiano, says that the retailer’s private label wines have seen an increase in value of 10.5% for DOC and DOCG wines and 8.6% for sparkling wines.
Conad’s wine buyer Valerio Frascaroli confirms that sales of quality wines have increased, as have the average prices on store shelves.
The grocery retailer ended 2016 with a 2.8% growth of the entire packaged wine segment, driven by wines with denomination of origin and sparkling wines.
Bio supermarket chain EcorNaturaSi has seen a 12% increase in volumes sold in 2016, with the best performance coming from prosecco, but there were also good performances from wines without added sulphites and vegan certified wines.
The wine market has also had a positive impact on the discount segment, with Italy Discount selling 6 million bottles in 2016 in its 340 stores.
However, increased sales of 0.75 litre bottles corresponded to a decline of other formats such as the 1.5 litre and brick formats.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
