Dutch retailer Coop has opened its 300th supermarket, in Kootwijkerbroek, east of Utrecht.
The store, which is located in a former EMTÉ outlet, was opened by independent store owner Arjan van 't Goor, whose parents used to run the outlet.
It is the first store to have been rebranded from EMTÉ to Coop, following the latter’s purchase of 51 EMTÉ supermarkets last year from Sligo.
Growing On All Fronts
Commenting on the opening, Maarten Ebben, director of shop operations, said, “We are growing on all fronts: both in consumer sales, online as well as in number of stores.
“Thanks to the acquisition of 51 EMTÉ supermarkets last year, the growth in the number of locations has gained momentum. We are working on the conversion at high speed and also opening up completely new stores.”
Coop expects the conversion of the former EMTÉ stores to be completed by the first half of 2019, bringing the number of stores operated by the group to 316 by the middle of the year.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
