German retailer Edeka Südbayern is launching a new convenience store format, Edeka Xpress.
Around 50 stores, which will all be under 600 square metres in size, will be converted to the new format by the end of September from the smaller Tengelmann sites that Edeka is taking over.
Convenience Range
The Edeka Xpress stores will feature a smaller product range than standard Edeka supermarkets, targeting the daily needs of customers in urban areas. The new format will feature fresh produce, convenience foods, and Edeka's own brand ranges.
Edeka Xpress will initially be introduced in cities including Munich, Starnberg, Freising, Augsburg, and Bad Tölz. In addition to the conversion of the Tengelmann outlets, five new Edeka Xpress store locations will be opened over the next two years.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
