Italian supermarket chain Esselunga has announced that it has extended its online shopping service, EsselungaaCasa, to the city of Rome.
Initially, it will be available in some central districts of the city, including Pinciano, Flaminio, Villa Borghese, Nomentano, and Tiburtino. It is expected to be extended throughout the Italian capital over the coming months.
Online Shopping
After registering, customers can shop by browsing the website, or via the Esselunga app.
The online shop offers an assortment of over 15,000 products, including meat, fish, fruit and vegetables, fresh bread, ready-to-eat dishes, frozen foods, packaged foods, wine, detergents, perfumes, and personal hygiene products.
Each product comes with an information sheet with essential details about the products.
The website also offers hundreds of recipes, organic products, and 'free-from' products for vegans. Blind and visually-impaired customers can access the site using Screenrider technology.
Home Delivery Service
After selecting the items, users can choose the day and time of delivery, and make secure, online payments with a credit card.
Presently, home delivery can be booked on the day after the order is placed, and in time slots of two hours between 3.00pm to 11.00pm. Later, Esselunga intends to increase the service to also include morning deliveries.
Delivery charges of €7.90 (€6.90 for orders over €110) will be applicable on all orders. The charges can be totally or partially cut down by purchasing certain highlighted items offered by the company. Delivery is free for the disabled, and discounted for customers aged over-70.
Last year, Esselunga opened its first superstore in Rome (Via Prenestina) and is planning a second one in the municipality of Marino.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
