After a challenging 2020, retailer Christmas adverts were always going to look a bit different this year.
As in years past, ESM has entrusted our pan-European network of elves to gather what we deem to be the best festive retailer adverts currently in circulation across the continent... and we are asking you, our trusted reader, to select what you deem to be the pick of the Yuletide crop.
Please enter your favourite in the form below; scroll down to view the adverts. We will announce the winner on Thursday 24 December. Happy holidays!
View This Year's Commercials Here:
Carrefour (France)
Santa Claus has his work cut out for him this year, so a little girl seeks to give him encouragement with a thoughtful letter, in Carrefour's Christmas short.
Conad (Italy)
Harking back to a time earlier this year when neighbours engaged from their balconies during the COVID-19 crisis, this advert features a little girl making sure her apartment block gets to enjoy some festive spirit. As the slogan goes, "Feeling part of a community is a gift. Even at Christmas."
Coop (Switzerland)
Coop Switzerland introduces us to Nevi the snow monster, who is feeling a bit down this year... until a brother and sister arrive to make him feel special.
Edeka (Germany)
Edeka's festive ads have always been a little bit off piste, and this year's is no different, as the German retailer introduces us to the idiosyncratic Herr Schmidt – but will a brush with COVID-19 ruin his Christmas?
El Corte Inglés (Spain)
Spanish retailer El Corte Inglés seeks to lift the mood with a festive song and dance number, La Canción de los Elfos (The Song of the Elves).
Esselunga (Italy)
After a challenging year, Esselunga encourages us to rediscover the value and beauty of simple things, with its advert featuring a young boy preparing some festive snacks for his parents.
Jumbo (Netherlands)
Dutch retailer Jumbo turns to a festive classic, Chris Rea's Driving Home For Christmas, to showcase its delivery service – and rescue a hapless husband.
Metro (Germany)
We've spent so much of our lives working from home this year, so for its Christmas campaign, Metro is encouraging us to 'treat ourselves to a break'.
Migros (Switzerland)
As a father contemplates Christmas alone, giving away food and gifts to neighbours, an unexpected knock on the door provides a happy ending.
Penny (Germany)
Set to an emotive version of Bob Marley's Three Little Birds, Penny's animated short sees a young child use her imagination to create an artistic wonderland.
SuperValu (Ireland)
Will the pandemic prevent the arrival of a very special someone at Christmas time? All is revealed in this heartwarming tale from Irish retailer SuperValu.
Waitrose & Partners / John Lewis (UK)
The world would be a better place if we all gave a little more love. Waitrose and John Lewis present a festive tale featuring intertwined animated and live action shorts.
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