The 50 Most Popular Food And Drink Brands in Europe 2023

ESM's most recent edition featured the latest Kantar Brand Footprint rankings from across Europe, showcasing the most-chosen brands in several European markets.

Looking at the broader continental picture, however, it’s no surprise that the biggest grocery brand in the world – Coca-Cola – is also the top choice for European shoppers. The soft-drink giant achieved a CRP of 1,505 (that’s more than 1.5 billion consumer reach points) last year, growing its CRP and penetration year on year.

Looking at the rest of the brands at the upper end of the list, however, indicates that most have found the going tougher in a high-cost-of-living environment. Second-placed Kinder (CRP 903) sees its CRP drop by 2%, third-placed Dr. Oetker (CRP 749) reports a 4% drop in CRP, while Knorr (CRP 660) and Milka (CRP 574) see pronounced drops of 9% and 7%, respectively.

In fact, of the top ten, only Coca-Cola and sixth-placed Haribo (CRP 534, up by 5%) have seen their CRPs increase year on year – the latter rising by three places, to sixth, as a result.

There are a number of notable movers within the top 50. Bonduelle (CRP 332), the canned-vegetable brand, jumps five places, to 16th, despite seeing a 3% drop in CRP. Soft-drink brand Fanta (CRP 288) had a good year, rising by eight places, to 25th, boosted by a 7% increase in CRP. Pringles (CRP 257) has also seen growth, rising by five places, to 30th, while its CRP has remained flat.

The biggest mover, however, is German snack brand Lorenz (CRP 40), which rose by 11 places, to 40th, boosted by a 6% increase in CRP – interestingly, in its home country, Lorenz saw its CRP decline, indicating that its growth has been driven by other European markets.

Kantar Brand Footprint Europe – The Top 50

CRP And Penetration Growth

While a number of brands in the Europe top 50 have displayed strong CRP growth, the biggest mover in terms of consumer reach points is Red Bull, which places just outside the rankings. The energy drink brand reported 19% growth in CRP last year, leading to a 14-place increase in position, to 53rd overall. Interestingly, rival energy brand Monster also reported significant CRP growth of 15% – enough to see it leap 51 places up the rankings, to 162nd overall.

Other brands to report notable growth in CRP last year included Ferrero (80th, CRP 121), which reported a gain of 14%, San Pellegrino (190th, CRP 68), which saw a rise of 13%, and Evian (282nd, CRP 49), which saw its CRP rise by 13%. Lu (144th, CRP 82), Landliebe (62nd, CRP 162), Tempo (152nd, CRP 80), Milram (72nd, CRP 133), Nimm2 (132nd, CRP 88), Diamant (262nd, CRP 53), Driscoll’s (168th, CRP 74) and Dairylea (168th, CRP 65) are among the other brands to report double-digit CRP growth last year.

In terms of penetration growth, meanwhile, Ferrero (80th, CRP 121) was the strongest mover, seeing a 2.2% increase in penetration year on year, ahead of Fanta (25th, CRP 288), which saw penetration rise by 2%, Red Bull (53rd, CRP 181), which reported a 1.5% increase in penetration, and Kleenex (108th, CRP 102) and Lu (144th, CRP 82), which both reported a 1.4% increase in penetration.

Country By Country

Alternatively, to discover the most-chosen brands in several key European markets, select a country below.

• Austria
• Belgium
• Czechia
• Denmark
• France
• Germany
• Greece
• Hungary
• Ireland
• Italy
• Netherlands
• Poland
• Portugal
• Romania
• Slovakia
• Spain
• Sweden
• UK

About The Methodology

The Brand Footprint rankings reveal the brands that are winning at that ‘moment of truth’, indicating the number of times that they are chosen by shoppers. Independent of revenue, it exposes the decisions that consumers are making at the point of sale. The consumer reach points (CRPs) of each brand are calculated by multiplying three metrics: the household population, penetration, and consumer choice. CRPs are Kantar’s measure of ranking the most successful brands by the number of times that they are chosen by consumers throughout the year.Note that all CRP figures shown measure millions of consumer reach points – i.e. a CRP of 150 would indicate 150 million consumer reach points.For the complete list of most-chosen brands across Europe, log on to www.kantar.com/campaigns/brand-footprint.