The first MyAuchan neighbourhood supermarket has opened in Italy, offering what the company says is a 'modern shopping experience in line with changing needs of consumers'.
Located in Piacenza, the 633 square metre store replaces the PuntoSimply format, and offers a wide range of about 9,000 references, including many healthy and quality products.
Fresh products are at the heart of the offer, with an extensive seasonal fruit and vegetable area, local products and ready-to-eat meals, an assortment of fresh fish with daily arrivals and a meat department with traditional and ready-to-cook products.
Another strong point is the assortment devoted to new consumer trends - gluten-free products, lactose, cholesterol control, fitness, vegan and vegetarian, organic and fibre-rich products.
The MyAuchan store also has a coffee area, where consumers can pick up an in-store tablet for internet browsing and enjoy free Wi-Fi access.
The concept is described as a 'multiservice' point of sale: in addition to providing food and non-food products, the MyAuchan store also enables customers to print photos from mobile phones and tablets, buy tickets for events, order a birthday cake, and get specific cuts of large meat or fish for dinner at home.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
