Albert Heijn has expanded its ‘Beter voor Koe, Natuur en Boer’ (Better for Cow, Nature and Farmer) programme, which involves around 300 dairy farmers supplying sustainable milk for the supermarket chain.
The number of dairy products and dairy farmers in the collaboration are both being increased, the retailer said.
Strong Partnerships
Constantijn Ninck Blok, director of fresh produce at Albert Heijn, said the programme allows for strong partnerships between the company and the farmers, as the company knows the farmers individually.
This personal connection means Albert Heijn can tell customers exactly which farmers and growers produce products, who is involved, and what happened to them, thereby creating a "transparent production chain".
The retailer has also expanded its product range to approximately 76 own-brand Dutch dairy products including Greek-style yoghurt, semi-skimmed and whole milk, and Zaanlander matured and old cheese.
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Conor Farrelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.
