Aldi Nord and Aldi Süd have announced plans to sell blemished apples across all outlets to sensitise consumers about food waste and help farmers minimise losses on their produce.
The weather-damaged apples or Wetteräpfel can be used for various Christmas delicacies and desserts such as apple strudel, apple tart, or cold apple peel.
They are as good in taste as their perfectly shaped counterparts, and will be available under promotional items in all Aldi outlets, this week, the retailer added.
Dr Julia Adou, director of corporate responsibility at Aldi Süd, said, "By marketing the Wetteräpfel, we create a sales market for the producer. Otherwise, they would have to hand the apples over to the industry at a lower price or they would end up in animal feed or in composting plants."
Extreme weather events have damaged harvests, resulting in huge financial implications for producers.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
