Discount retailer Aldi has announced that it is committing to selling local potatoes across its stores in Wales.
Earlier this year, the retailer opened a new £60 million distribution centre in Cardiff, which helped facilitate the introduction of Welsh lamb in its stores. Now it aims to continue this programme with locally grown potatoes.
Continued Investment
“The move to stock Welsh potatoes in Welsh stores is a natural one, following the investment in our Cardiff distribution centre," said Tony Baines, joint managing director of corporate buying at Aldi.
“Supporting Welsh excellence in farming, first with lamb and now with potatoes, benefits local suppliers and local business, as well as local customers, who can enjoy fresh produce at unbeatable prices,” Baines continued.
Aldi is currently the fifth-largest supermarket in the UK, with over 700 stores.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
