Austrian consumers spent an average of €140 per household per month on fresh produce during 2015, according to a new study by AMA-Marketing and GfK. The RollAMA 2015 study found that sales were up 1.3 per cent overall.
Fruit and vegetable purchases saw an increase in sales last year, while meat and dairy products were shopped slightly less. "This is certainly due to the extremely long and hot summer," said AMA market researcher Micaela Schantl.
Last year also saw an increase in spend on organic food, which has risen by 29 per cent over the past five years. Approximately €120 was spent per household last year on organic produce.
Private label sales in fresh produce also increased, the study found, with own-brands now accounting for 77 per cent of sales in the eggs category, for example.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here
