Carrefour Italia has extended its use of blockchain technology to citrus fruit.
The retailer was the first in Italy to apply blockchain to the traceability of food products, initially to organic chicken from animals bred outdoors and without the use of antibiotics.
Now, blockchain technology has also been applied to Tarocco Oranges and Sicilia Filiera Qualità Lemons, both of which form part of Carrefour's Filiera Qualità range, a line dedicated to quality and sustainability that respects the environment, producers and seasonality of production.
The citrus fruits are sourced from 25 farms in Eastern Sicily, on farms that focus on sustainable agronomic production, bee preservation, and the enhancement of biodiversity.
Consumer Interaction
As a result of the blockchain integration, the consumer that purchases the products (or end-user) can view, on a dedicated interface, data applying to each production lot, including the origin of the citrus fruit, the name of the producer and the date of collection.
Blockchain guarantees the immutability of the recorded data and guarantees the history of the information along the supply chain.
The retailer's commitment to guarantee the transparency and traceability of the supply chain is one of the cornerstones of its Act for Food programme, which aims to promote an increasingly responsible and sustainable diet.
Elsewhere, Auchan Retail Italia, has announced plans to rollout the first blockchain projects on chicken, carrots and tomatoes during the first half of the year.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.
