DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Centrale Del Latte Strengthens Strategic Partnership With Alibaba

By Branislav Pekic
Share this article
Centrale Del Latte Strengthens Strategic Partnership With Alibaba

The Italian dairy products company Centrale del Latte d’Italia (CLI) has announced that it will sell its products in the Chinese retail chains, Hema and RT-Mart.

Both were recently incorporated into the Alibaba Group, and will help the dairy company in establishing a multi-channel sales network in the country.

In October 2017, CLI signed a partnership agreement with Alibaba, and has sold more than 1.5 million litres of dairy products in the last 12 months.

Online Store

Last year, CLI opened its first Chinese online flagship store on Alibaba's e-commerce platform - Tmall - where it sells long-life milk, cooking cream, and pastry cream under the Mukki brand.

“We are very satisfied with the partnership with Alibaba, which has been in operation for over a year,” said Marco Luzzati, sales manager for Centrale del Latte d’Italia Group.

ADVERTISEMENT

“In the last three months, thanks to the new agreements that embrace both the online channel and the major retail chains, we have dispatched over 30 tank containers of products."

Booming Exports

Luzzati also added that exports now account for almost 3% of the company's turnover, and it aims to increase this figure to 10% by 2020.

To meet increasing demands, the company has invested €22 million in renovating its factory in Turin.

CLI manufactures and sells more than 120 products, ranging from milk and milk products to yogurt and plant-based drinks.

ADVERTISEMENT

The products are distributed in more than 16,000 traditional shops and large retail chains under the brand names TappoRosso, Mukki, Tigullio, and Vicenza.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.