Dutch retailer Coop has announced that it is switching to meat from Dutch Blonde Aquitaine cattle, which features the two-star 'Beter Leven' animal welfare quality mark.
Dutch Blonde Aquitaine beef is now available in over 200 Coop supermarkets, and the retailer expects sustainable beef to be sold in all 267 stores after the summer.
Best Quality Possible
Wim van den Burg, Category Manager Fresh at Coop, said, “Our butchers know better than anyone which meat is the best. Naturally, they want to be able to stand behind the meat of Coop.
“That is much easier when it comes from the Netherlands. By choosing meat from Dutch cattle, we can visit the animals more frequently and see them grow up. We not only know exactly where our meat comes from and how this is subsequently processed, we can also exert more influence on this. For example, by thinking about the feed that the cattle get.”
Coop said that it made the decision after consulting more than 100 butchers, with the aim of making its beef even better.
Dutch retailer Coop recently committed to only sell Fairtrade-certified bananas in its stores, in a move that, it says, will make a difference for banana producers in Ecuador.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O'Sullivan. Click subscribe to sign up to ESM: European Supermarket Magazine.
