Edeka has been chosen by German customers as the most popular supermarket for fruit and vegetables, according to new research.
According consumer research firm Gesellschaft für Konsumforschung, 9,000 German households were surveyed by the firm in autumn 2014, and chose Edeka as their favourite for fresh produce, German website pressrelations.de reports.
Edeka received the 2015 Retail Award at Fruit Logistica in Berlin last week. The award was given by trade magazine Fruchthandel.
"The satisfaction of our customers remains the most important measure for our independent retailers," said Markus Mosa from Edeka AG. "This positive consumer opinion and the Retail Award 2015 give us additional motivation to further strengthen our positive image."
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